In case that you are a mac user, CTRL+ALT+DELETE is usually used to forcibly shut down and restart your PC. This book is, however, is not about PC. It’s about how to think and act “social” not businesslike.
The author warns that the world is not linear anymore but its squiggle, so that conventional pushing mass marketing should be replaced by utilitarianism marketing, if we want to survive in this moment of business purgatory.
My conclusion? “In the world of the web, I do not sell. I just add value and let the reputation sell. So many businesses misunderstand that the web is the quick and easy way to sell. No way :-)”