There is a cultural gap so wide between the Japanese and Westerners that neither even know it’s there. The meaning of “hai” in Japanese is a very good example. If you think “hai” always means “yes” in the English definition of yes, it could become the beginning of misunderstanding the Japanese people, especially in terms of business relations. Imagine that you are in the first business meeting in Japan for sales promotion. While you talk in front of the procurement group, your Japanese counterpart keeps uttering “hai” in Japanese. You know “hai” means “yes” in English, and so you gain a little confidence in your talk and keep talking, while your counterpart keep …
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